guests like a holiday in Austria will have to save but bookings well below last year's level, only 42% of Lower Austria and Deutsche crisis unimpressed. The ÖHV surveyed in cooperation with Karmasin motivation research and Deloitte guests and hotel owners about their plans and expectations. Conclusion: Holidays in Austria is beautiful and close to save, is still booking, incidentals, events. undInvestitionen have declined dramatically.
"The outlook for the coming months is sobering, but not hopeless." This is how Peter Peer, president of the Austrian Hotel Association (ÖHV) together the quantitative results of two surveys. Karmasin motivation research surveyed, on behalf of the ÖHV each 300 guests from Austria and Germany, with two thirds of the nights of last year's most important markets for Austria's tourism businesses. In parallel, the ÖHV surveyed in cooperation with Deloitte, the 3 -, 4 - and 5-star hotels. More than 500 companies responded.
Austrian and German holiday anyway - but it is saved. Austria boasts beautiful scenery and hospitality, proximity and good value for money, the many services offered is as welcome as good food, spa facilities and cleanliness. Geurlaubt is despite the crisis, will still be saved, such as extensive customer survey shows. The booking status is well below that of the previous year, as a detailed survey of the Austrian city shows and leisure hotels. "After the city hotel industry recorded losses for months on nights and revenue, the winter is good now for the holiday hotel history. Are strong declines in bookings reality," said Peer. In the center of a broad advertising campaign should the good price / performance ratio and the short journey, but also the natural beauty, the hospitality and the many services offered are, "concluded Karmasin motivation research.
Only 42% remain unaware of crisis. A consequence of the crisis is not to be overlooked: The guests are more price-conscious: Only 42% of respondents say that the crisis on their attitude to the holiday effect. 18% of Austrians and 22% of Germans want to reduce stress or holidays. If it is saved, especially in the accommodation, enter as 48% of Germans, or when going out in the evening (41%).
Peer: advertising campaign for Austria, support for Marketing expenditure. Confirmed the results of the survey Karmasin diezeitgleich survey conducted by the hoteliers. 72% reported mostly significant declines in bookings, 73% in revenues. 50% see their weakened position in price negotiations. "How much we mentioned in last year's results will depend on the application of Austria," said Peer. Austria could also benefit from short-term bookings ". However, the State should provide an active contribution to decision making - that is only possible with massive presence of the reference to the past winter will not be enough." In the industry, even the marketing expenditure in 90% of farms at least not reduced, quarter it will increase even: "This is so important that occupational skills training in marketing should be encouraged," sope.
hotel industry investment and employees on the brake. The current booking situation has a dramatic effect on investment: 45% of hoteliers put on already planned investments. 67% have to save when shopping, 46% two employees: "One in three hotelier claims to have to cut employees if the leave current does not soon start, with further increases expected 10 million euros more would be for thieves advertising in Austria since.. well spent, "Peer refers to those 30 million euros, for the rehabilitation registered by three European Championship stadiums are though to be rebuilt except Innsbruck no stadium. "This money should flow in Austria's application if it is not needed for this."
city hotels under heavy pressure. Specifically, the city hotel industry falls as a result of declining workload under pressure. In addition, much of the decline in tourist nights get less business. German, the result of Karmasin trial are often disproportionately affected on business and economy measures. Both the level of bookings and price enforcement and revenue expectations are in the city hotels well below the holiday hotel. 67% also reported derStadthotels mostly double-digit declines in events at the hotel, 35% for catering orders. 62% of the city hotels reported declines in incidental expenses, half of them in double-digit percentage range.
save jobs. "While the industry has found the short-time work a way to adapt its personnel costs, this model is for the hotel industry not an effective means. Meanwhile, all holidays and overtime is reduced. The companies see no way to reduce unproductive fixed costs. An extension of the calculation periods from the current 13 weeks to at least six months would be a solution - but we need quickly, before further steps are taken. ", so Peer same time, he suggests, in this particular situation, think again about the attractive and promising high-tech teaching Receptionist:" That would be a good and right message to the youth and an opportunity for the hotel industry " so peer
four pulses for Austria's tourism The ÖHV proposes a four priorities comprehensive incentive program for Austria's tourism front..
- The increase in the ANTO's budget by 10 million € per year - support for company training in online marketing ( Rating platforms)
- Uniform calculation periods of at least 6 months - the creation of the teaching profession receptionist
The surveys of Karmasin Motivation Research and the Austrian Hotel Association in cooperation with Deloitte, see
www.oehv.at for download.
