95 percent of Internet users plan their holidays online, taking advantage of most major travel and booking portals. The travel planning today's mostly online. In the U.S., use, 95 Percent of the people who have Internet access, the Web for travel planning (source: PhoCusWright 2008). Europeans follow this trend. Particularly popular are high-range travel and booking platforms because they provide users the ability to search quickly and offers zuvergleichen. "Holiday portals offer a broad wealth for the guest to make only consumable by searching according to different criteria, filtered, can be sorted and compared. It would be impossible to visit the home pages of all these houses individually. Great potential exists in this regard for the local tour operators: "Austria ranks among the most professional and most popular tourism destinations. We have a great offer, but there is unfortunately not yet sufficient for the online storefront. "There are particularly in the marketing of large travel websites, there need to catch up," Many houses do have their own website and are available on the website of their region represented, but only 17 percent market themselves via extensive coverage booking portals. "This is the distribution over the Internet very cheaply.
