Quality Management in the tourism sector - a topic that demands more and more attention to the hoteliers and many owners and managers of accommodation establishments now presents an almost insoluble problem. In an age which is characterized by above-average Internet usage by a growing number of demanding and critical customers or consumers is emerging is the field of quality management, especially in online sales, an important focus, and also frequent source of error for hotels. A number of relevant contributions in German and English speaking countries has already been thoroughly and at a very high level with the topic of tourism in terms of information and communication technologies (ICT) explained. No doubt that high quality tourism businesses are served by an existing base in the area of online distribution satisfactory.
The present paper has its origin in the fact that a basic approach has been treated with respect to the above topic to date little research. Small and medium-sized enterprises (SMEs) in this specific case 3 *** and 4 **** hotel businesses which have no or little experience can demonstrate the use of the Internet remains, with very abstract, scientific work on tourism and ICT's the way to effective online marketing and related contemporary service quality blocks. can
Personal experiences of the profession of the author (tourism marketing and sales) show that a large number of small and medium-sized accommodation establishments operates still not have a website, no placement on online booking sites have and not a dynamic yield operating management. Based on the author sees the need as a given, create a quality guide to online marketing for hotels. Using the present paper a small-or medium-sized hotel management should therefore be able to follow clear and understandable instructions in order to operate (in terms of provide customer satisfaction and ability to compete with competitors) to a qualitatively "good" and effective basis to be able to.
extent: 52 pages in paperback format
writer: Mag Sigrid Ruppe-Senn ( s.ruppe @ interalp-touristik.com )
Price: EUR 19,90 / CHF 30,00
cost: free house - free
more information and orders to: www.interalp-touristik.com/de/standards-online-vertrieb.html
