The austrian and central european travel business (ACTB), 2010, from 24 to 26 January 2010 at the Austria Center Vienna for the 34th Time went on the stage, is adapted to the new Rahmenbedingungenim sales and distribution. For the future, the fair plans to ANTO some changes, since the distribution of tourist products in recent years
has changed fundamentally. Both the growing importance of the Internet and the global consolidation of the travel industry through mergers affects the distribution system.
"As a national brand and marketing organization, we are required to adjust our activities this new context and challenges. Task of Austria advertising in this context is to bring together the Austrian tourist offer and the market demand and ensure to provide the most appropriate platforms, "said ANTO's managing Stolba.
basis for the new concept of the exhibition, in addition to the studies undertaken in recent years interviews with the participants actb fair evaluation of this year are the University of St. Gallen. As a first adjustment to new conditions and needs of the participants
actb first place only every two years. The focus is still on sale, but the quality criteria are both supplier and redefine the buyers side. The goal is to Petra Stolba
there "quality over quantity and total satisfaction fair participants." In parallel, the sales platforms to be upgraded in the markets gradually from 2010 and strengthened.
For the years between the actb, starting with 2013, the Austrian National Tourist Office, a new Austrian sales platform with a focus on "experience of the country's tourism Austria" will be presented. "The goal is to create an innovative and effective promotional platform in Austria, our tourism country in international competition exclusivity provides and supports the changing circumstances of the business logic statement
, "Stolba said in conclusion.
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