... and the hotel owner should use tactics and training methods from the sport. a hotel; would like to utilize his room all year, can yield management in accordance with prices quickly and flexibly on the market. Athletes have perfected the yield management "Yield management can be compared most easily with an example from the sport," said Alexander Drastil, Managing Director of Tourism Interalp . Athletes train for a specific plan or program, depending on the sport and end the whole year. The goal of the athlete is to participate in a competition. For a World Cup or the Olympics in the run for several months even master plan will be developed. mentioned by the best preparation, strategy, tactics to the diet is all in the plan. With regular checks can be especially in the form of training sessions as well as pre-competition check easily. Noted the athlete that the training is not optimal affect his competition achievements, then immediately changed the strategy. Because only the best possible preparation also brings the desired result and a medal.
For many years touring professional Drastil therefore plays like sport the right mix of sales and customer loyalty systems a hotel, an important role. "The sale is the pinnacle, and only through this can yield and utilization of the hotel can be controlled. If the two parameters does not need to a new tactic to be filed, but without losing sight of the goal, "said Drastil.
Even hoteliers need more strategies in the short-term pricing strategy changes in sport are therefore comparable to the yield management. "Revenue and yield management therefore need a corresponding know-how and sophisticated technology, and may well established, generate up to 10 percent additional sales without additional selling expenses," says Alexander Drastil from his many years of tourism experience. Interalp tourism are yield-management professionals and have been very successful at many hotels at home and abroad, the number of overnight stays screwed up.
revenue management system is used as a control and command of the strategy of a hotel: how far can the price be shifted down, while still covering the cost be? How is the relationship between the market or competitors? The hotel owner will be his most pressing questions such as "which customer segments generate more revenue?" Or "as far as I can control high-volume and low-selling times?" With the yield management answered - in sports called interval training, the success factors. Where can thus achieve even higher rates if the pressure increases on the market? Flexible pricing, and pricing analogous to the demand is one of the most important elements of yield management. "With the findings of the analysis will be proven-yield strategies and measurable objectives developed," says Drastil.
Interalp The company is touring with your software "Interalp Yield and Channel Manager currently the market leader in Austria.
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